About Us
Miaow Miaow Food Products Sdn Bhd is one of the subsidiary companies of Miaow Miaow Group. We are one of the leading snack food manufacturers in Malaysia for thepast ten years.
Since year 1989, we have been well penetrated into the domestic market and our products have been distributed to all over Malaysia. Apart from the local wholesalers and retailers, our business coverage are concentrated in the high traffic outlets such as the hypermarkets, supermarkets, petrol kiosks, as well as the chain convenient stores. Our products have been recognized by a few hypermarkets for house-branding.
In 1999, we wrote a new historic page in Miaow Miaow achievement as we take our first step onto the globalize stage. To date, our core markets are in the Middle East Countries, Asia Pacific and Africa. We are moving aggressively towards the United States of America and European Countries.
Since year 1989, we have been well penetrated into the domestic market and our products have been distributed to all over Malaysia. Apart from the local wholesalers and retailers, our business coverage are concentrated in the high traffic outlets such as the hypermarkets, supermarkets, petrol kiosks, as well as the chain convenient stores. Our products have been recognized by a few hypermarkets for house-branding.
In 1999, we wrote a new historic page in Miaow Miaow achievement as we take our first step onto the globalize stage. To date, our core markets are in the Middle East Countries, Asia Pacific and Africa. We are moving aggressively towards the United States of America and European Countries.
In 2002, Miaow Miaow Food Products Sdn Bhd was accredited with ISO 9001:2000 and HACCP certification, both in our business operating system and in food safety and quality management system. With continuous improvement and investment in human capital and facilities upgrade, we strive to ensure our the products conform to the strictest requirements of quality management system (ISO 9001:2000) and food safety standard (HACCP requirements).
The Miaow Miaow line of products have been extended from time to time as the company gradually move into a mature stage. Miaow Miaow products ranged from the healthy extrusion snacks to roasting puffed snacks, frying puffed snacks, deep fried pillow snacks and potato chips. Our products will be continuously expanded and diversified in order to meet our customers’ demand and to maintain sustainable growth in our business development.
The Miaow Miaow line of products have been extended from time to time as the company gradually move into a mature stage. Miaow Miaow products ranged from the healthy extrusion snacks to roasting puffed snacks, frying puffed snacks, deep fried pillow snacks and potato chips. Our products will be continuously expanded and diversified in order to meet our customers’ demand and to maintain sustainable growth in our business development.
A commitment to serve
In today’s technology-driven economy, market demand and globalization are driving changes that require companies to be faster and more responsive than ever before. Increased competitive pressures are shortening product life cycles. Yet, we are still standing stable on our ground due to our long-term business policy lies with our imperative principles:
Enthusiasm
To provide the finest leisure food that is line with safety and quality
Result Orientated
We focus on the key result areas to ensure our objectives are met.
Customer Service
To reach internal and external customers’ expectation
Integrity
Trustworthy, reliable and dependable
In today’s technology-driven economy, market demand and globalization are driving changes that require companies to be faster and more responsive than ever before. Increased competitive pressures are shortening product life cycles. Yet, we are still standing stable on our ground due to our long-term business policy lies with our imperative principles:
Enthusiasm
To provide the finest leisure food that is line with safety and quality
Result Orientated
We focus on the key result areas to ensure our objectives are met.
Customer Service
To reach internal and external customers’ expectation
Integrity
Trustworthy, reliable and dependable
Empowerment
Assume responsibility and accountability for result
Continuous improvement
Initiate for improvement, encourage knowledge-sharing and resourceful in finding new solutions
Teamwork
Together We Achieve More
Assume responsibility and accountability for result
Continuous improvement
Initiate for improvement, encourage knowledge-sharing and resourceful in finding new solutions
Teamwork
Together We Achieve More
Vision, Mission & Core Value
VISION
MISSION
Core Values
- To develop Miaow Miaow into a well known global snack food manufacturer by year 2020.
MISSION
- Continuous product improvement with research development in manufacturing & distributing good quality snack food under Miaow Miaow brand to all over the world.
Core Values
- Emphasis on family value, family unity, happiness. Miaow Miaow snacks are your source of joy.
QUALITY ASSURANCE / PRODUCT DEVELOPMENT
Stringent quality control and strict hygiene standard ensures that the finished products are of consistent high quality. The Company ensures that the products are conforming to the strictest requirements of quality management system (ISO 9001:2000) and food safety standard (HACCP requirements). We are aware that only with the excellent product quality, we are able to meet consumers’ demand and maintain sustainable growth in our business development.
Apart from striving to produce products with safety and quality, we have been focusing on research and development in order to compete in the fiercely competitive snack food market and for the survival and long-term growth of our company. Continuous product innovations from time to time will help to keep us in line with the market trend and consumers' need.
With our strength in quality control, product development and continuous market expansion, we will have a promising future ahead of us.
Apart from striving to produce products with safety and quality, we have been focusing on research and development in order to compete in the fiercely competitive snack food market and for the survival and long-term growth of our company. Continuous product innovations from time to time will help to keep us in line with the market trend and consumers' need.
With our strength in quality control, product development and continuous market expansion, we will have a promising future ahead of us.
